MSN goes live in Kenya with fully localized portal
Nairobi, Kenya 5th September 2013……… MSN Kenya has gone live, bringing Kenyans a fully localised version of one of the world’s most visited Web properties and delivering personalised, up-to-the-minute news and a complete set of Microsoft services to the country’s Internet users. The portal is operated by South Africa’s Kagiso Media – a Johannesburg Stock Exchange listed media company – in partnership with Microsoft.
With a presence in 50 countries, a position as the number one portal in 26 countries, 460 million users, and 18 billion page views a month, the Microsoft-owned MSN is a heavy hitter in the online international publishing market. MSN Kenya offers dedicated news, entertainment, sports and lifestyle channels including property and careers content, tailored to the needs of the Kenyan market.
Says Marcus Stephens, GM for publishing at Kagiso New Media: “Though many Kenyans already visit our general African and South African portals, we believe that the Internet market in Kenya is now of a size that it deserves a dedicated MSN portal of its own. We will be using a similar formula in Kenya to the one that has been so popular in South Africa – locally relevant, easy to digest content that is packaged in an attractive manner.”
“MSN is already one of Africa’s largest portals with approximately 3.3 million unique browsers per month. The South African version of the portal has 75,000 Facebook fans, showing how engaged and passionate its audience is. Kagiso’s experience in South Africa has shaped its approach to the Kenyan market,” Stephens says.
“Our principles are to deliver a social, people-powered experience to our audience; to be close to people wherever they are and however they access the Internet; to collaborate with content partners who can add depth and breadth to our offering; to deliver quality for advertisers and readers; and to be current with the now,” says Stephens. “We believe that our approach is aligned with what Kenyan audiences are seeking.”
Behind the scenes, the Microsoft Bedrock content management system makes it easy for MSN Kenya to deliver content to nearly any device with which the user accesses the Internet. MSN Kenya places a heavy emphasis on mobile access to the news and has created mobile versions of the sites that can be accessed from feature phones as well as smartphones and tablets. Bing apps are also available. This will allow MSN to serve Kenya across multiple screens, meeting the demand for many people who are getting online for the first time through their mobile devices.
Content is at the heart of the experience, and MSN Kenya will deliver a rich selection of syndicated and original content for its audience. In addition to full access to the store of global MSN content, MSN Kenya will offer one-stop access to Reuters, Associated Press, Getty Images, and AFP content as well as news from carefully chosen African partners.
MSN Kenya will provide a platform for local bloggers, writers and social influencers to share their thoughts and ideas. Users will also be able to use MSN Kenya as their entry point for Bing, Skype, Outlook.com and other Microsoft services.
“With more than 10 million Internet users in Kenya, we think that MSN Kenya is going to be an excellent platform for brands that want to market their products and services to the country’s fast-growing middle-class,” says Stephens. “Kenya is a truly exciting opportunity for us to serve readers and advertisers with a local version of a world-class product.”
About Howzit MSN
Published by Kagiso Media, Howzit MSN is one of the largest web portals in South Africa. The portal is the South African associate of Microsoft’s MSN family of Internet services, which attracts more than 3.14 million unique users around the world each month.
Howzit MSN is South Africa’s leader in providing quality web content to consumers and powerful online advertising solutions to marketers. It attracts a large mainstream audience with its core news service as well as several niche audiences with specialised content. For advertisers, Howzit MSN offers a wide range of ways to target audiences including the howzit.MSN.com homepage, news, sports and lifestyle. This is complemented by globally popular social advertising platform Skype.
For more info visit www.howzit.msn.com Twitter: @HowzitMSN
About Marcus Stephens, GM of MSN Sub Sahara Africa
Marcus spent his formative years in the traditional media industry as a media strategist, working for leading media and advertising businesses such as TBWA Hunt Lascaris, Mediacom and Draft FCB. Retained by multi-national, banking, brewing and tobacco brands, he quickly established a solid reputation for comprehending and converting clients’ needs via innovative marketing solutions, far exceeding their goals and aspirations. Marcus walked away with his first reward in 2002 where he was pivotal in winning the APEX award for bidorbuy’s Best Media Launch Campaign in the online retailer section.
More recently, Marcus headed up a digital media specialist company, driving its new business development efforts, before successfully repositioning the commercialisation of Avusa Media Live’s online and mobile businesses.
In 2010 Kagiso Media appointed Marcus as General Manager of Microsoft’s locally operated MSN portal. Under his leadership, the portal has grown in all key performance areas leading to Microsoft’s announcement of expansion into Kenya and Nigeria in mid-2013.